Friday, October 31, 2008

Like a Cockroach

One of The Carrot Project's seed investors told me the other night that what he likes most about our business is our commitment to running it inexpensively.

And that was good to hear.

Good like reading that Fred Wilson respects a company that's too small to fail. Good like seeing that it only cost Gary Vaynerchuk two cents to build Wine Library TV. And good like learning that Paul Graham considers the depths of a financial crisis a great time to start a business, if you can operate on the cheap:

Fortunately the way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible. For years I've been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. The cheaper your company is to operate, the harder it is to kill.

Good to hear and good to remember.

Consider this blog post an invitation to slap me in the face if I ever get frivolous or stop scraping and hustling.

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