Sunday, November 23, 2008

Words, Carrots, and Hearing What I Want to Hear

Cartoonist blogger Hugh MacLeod wrote something the other day that I can't get out of my mind.

My three big marketing successes...didn't work because I had some clever, rocket-science metric for them to play with. They succeeded simply because I convinced all three parties to talk to their markets in ways they simply hadn't been talked to before.

He says language is big. If you want strangers to listen, make your language noteworthy. Use it to distinguish yourself. Surprise people.

Or that's what I pull from Hugh's post. Or maybe it's what I want to pull from his post, what I want to believe.

And I want to believe it because I want to care about the noteworthiness of language. Because I want to surprise. Because (and I know I'm a broken record here, but it's true goddamnit) if we can't do it with a smile on our face, if we can't do it with love in our hearts, then children we ain't got no right to do it at all.

And because I'm already starting to do it. For fun.

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