Catchy Titles and Vegetarian Love

I've written about vegetarians. I've written about strategic persuasion. And I've written about PETA.

So it was fun to see this...



I read about it and first watched it here after linking from a Change.org weekly newsletter, a newsletter I would have deleted immediately and maybe even marked as spam had the subject not been:

Hiding the Homeless; Sex and Vegetables; Inauguration Inspiration

I couldn't resist opening it. Which was good. Opening it was the right thing to do.

Anyway, I think we can walk away from this little episode having learned a few lessons:

A. If you send out email newsletters, give them awesome titles.

2. Sex and activism are a tricky combination.

d. There must be a very weird group of people working for PETA. I want to meet them all.