Wednesday, March 18, 2009

An Insufficient Pursuit

Last night I read a preliminary business plan for an in-the-works sustainable sandal collaboration between a little European shoe company and not so little American shoe company.

It started with an Ecology of Commerce quote:

Business is an ethical act … The ultimate purpose of business is not, or should not be, simply to make money. Nor is it merely a system of making and selling things. The promise of business is to increase general well-being of humankind through service, creative invention, and ethical philosophy. Making money is, on its own terms, … an insufficient pursuit for the complex and decaying world we live in.


A good sign. And a totally exciting little business plan. Likely more on the details later.

For now, I'm just happy to be looking at those kind of words at the top of that kind of page.

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