Wednesday, May 27, 2009

A Film From The Farm

This is how McDonald's hamburgers are made.

That video is on the McDonald's site, which makes it marketing.

It feels far more transparent than I would have expected a video in its situation to be, which is great.

And it involves multi-staged industrial meat grinding and giant robotic arms lifting boxes and boxes of perfectly trimmed and frozen uniform patties, lifting boxes and packing them neatly for massive scale delivery to megamall food courts and highway service areas and school cafeterias, which, of course, is terrifying. And fascinating. And awe-inspiring. And then, when the fear mixes with the awe and fascination, even scarier.

And, when you click that link and watch the video, note the URL. Films from the farms. I'll definitely be checking back to see what else they post. I'm putting it on my calendar right now, in fact. Wednesday morning at 9am. Check films from the farms. Repeating weekly.

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