Thursday, May 14, 2009

A Freshly-Connected Community of Heavy-Duty Yearners

Most movements, most leadership that we're doing is about finding a group that's disconnected but already has a yearning, not persuading people to want something they don't have yet.

Seth Godin said that in his latest TED Talk.

I can't help but think of it in relation to The Carrot Project...

The Carrot Project is something people don't have yet.

It does, however, invite and, frankly, can't live without user participation, which, I think, makes it a means of finding and connecting a community.

Whether we're able to foster that participation, of course, is largely dependent on the strength of the disconnected yearning.

But maybe there exists a persuasion element too. Maybe we need to tease the yearning out of some people. Maybe some people really badly evangelically want businesses to quit the short term greed and do good.

Or maybe - and I think this could be where Seth is trying to lead us with his presentation - a freshly-connected community of heavy-duty yearners is a highly long-term effective persuasive force.

So, are we equipped to do enough connecting, to allow for the most comfortable and useful forms of online connection? And do we appeal to the heavy duty yearners?

Seth, want to come think about this with me?

blog comments powered by Disqus