Message in a Bottle

Belu is a carbon neutral bottled water company. They bottle in glass or compostable plastic-like corn. All their profits go to clean water projects.

And they're trying to put themselves out of business.

From the front page of their website, they link to Tap, a reusable bottle company slash activist organization that they helped start.

Tap's business is "carbon neutral, environmentally sensitive, ethically driven and as wholesome as a cup of strawberries." And its goal is to destroy the bottled water industry.

I think bad ass is the word I'm looking for. Or words I'm looking for, if you're counting.