Thursday, May 21, 2009


Should is a strange word. Someone told me recently never to use it, that speaking it was a form of settling, of giving up, of accepting an unnecessarily not-ideal situation. And I haven't been using it. Not much anyway.

But now I hear Umair Haque say this:

One of the big problems in the economy today is that we talk about what we can do, not what we should do, not what we ought to do. What we should do and what we ought to do very often are very different from what we can do. And when we think in terms of only what we can do, we limit ourselves from achieving what we should do in the first place.

[From in a video in response to the comments on his post on How to Save Newspapers (Or, Why the NYT Should Acquire Twitter).]

It makes me think of acts of futility, jobs that are way too big, and Ray Anderson, the recovering plunderer.

It makes me think we should acknowledge what we should do. Acknowledge it, and then try.

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