Sunday, June 28, 2009

Expediency Vs. Efficiency

A few days ago, Lauren ordered three books on Amazon.

None were immediately available, so Amazon gave her the group my items into as few shipments as possible option. She chose it, figuring it'd save fuel and packaging. And she felt both good and grateful to Amazon for letting her choose patience and efficiency.

Then, today, she got an email:

We thought you'd like to know that we shipped this portion of your order separately to give you quicker
service. You won't be charged any extra shipping fees, and the remainder of your order will follow as soon as those items become available.


I guess the next step is to tell Amazon's magician logicians that their automated customer service system needs to get a little more discerning when evaluating opportunities to impress...

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