Wednesday, July 22, 2009

Shoes, Money, Research, and Mystery

I've been doing some work for a shoe company.

They're getting serious about the materials aspect of sustainability, and they've hired me to help them launch a new brand.

Carl has decided that the hourly wage they've been paying me counts as The Carrot Project's first revenue. He reckons they hired me because they can tell from The Carrot Project and everything I've written in connection with The Carrot Project that I'm committed and maybe even a little knowledgeable about consumer education and sustainable business. I reckon they hired me because my mom went to high school with one of the founders, and I've known her since I was little.

We're probably both right.

Anyway, I've left the company's name out of this post because I'd much appreciate it if you'd take a few minutes to fill out a little market research survey that connects to the shoe project.

It's anonymous for suspense, and we'll open the curtain and show you the wizard as soon as you finish filling it out.

And, then, if you want to know more (about the company, the project, the materials, whether I'm worried about being both a consultant to the creators of consumer products and a provider of unbiased brand comparison information), get in touch. I'm happy to discuss.

Posted via email from Radical Transparency

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