Friday, July 10, 2009

Teach Me To Recycle, Please

Been thinking a lot about shoes lately. Shoes and materials and compostability and what to do with things when we're finished using them.

And I've been curious for a long time about customer service and sustainability. To what extent will a business engage with a customer that's concerned about energy use or pollution or human rights? And what might come of that?

So, feeling outgoing yesterday, I sent this to Merrell:

I've worn Jungle Mocs almost every day for the past 10 years.

I love the shoes. I think they're versatile and comfortable and extremely easy to put on and take off.

I've worn through many pairs, and I now have something of a Jungle Moc graveyard.

I don't want to just throw them away. I hate throwing things away, especially things that have been good to me (less uncomfortable for me to get annoyed at the company that wrapped my dental floss in an extra layer of unrecyclable packaging than you guys, who have given so much love to my feet in the past).

Will you help me recycle them? Maybe you take them back? Maybe can point me in the direction of a recycler nearby that takes shoes?

I know I could send the shoes to Nike. Or talk to professional recyclers. Or see if Brent would help me with a little fungal decomposition project.

But I want to give Merrell a chance to impress me. I want them to talk, like real people.

I know they can. I know every company can. And I'm convinced that a little discussion would do a lot of good.

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